The Aztrom Reference Guide complements the Aztrom home inspection report by turning your finished product into a stunning presentation that will captivate and inform your customer and their realtor.
In today’s highly competitive marketplace many service businesses face the challenge of differentiation; that is, how to make your business stand out from the competition. As a home inspection business owner, you face a greater challenge because of your final product. The skill, focus and dedication required to perform a great home inspection far exceeds that which is required in most any other service business, yet this fact is usually lost to the home inspection customer.
The Aztrom Reference Guide makes your final product stand out as polished and professional – unlike any inspection report your customer has ever seen. |
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The Aztrom Reference Guide turns your home inspection report into a hardworking tool for your business. No single item will work harder to grow and protect your inspection business than the Aztrom Reference Guide. To illustrate this, we will break it down into two very different, very important issues facing home inspection business owners today:
- Marketing to Differentiate
- Controlling Inspection Liability.
MARKETING TO DIFFERENTIATE
Let’s face it, you can perform the best home inspection in your market area – but if it’s not reflected in your final product, you miss the opportunity to make a lasting impression. The Aztrom Reference Guide will give your inspection report maximum impact, ensuring a positive impression to your customer that will keep them talking about your service, your professionalism, and your report.
Reporting is as much a part of your inspection as the foundation, attic, or roof. Reporting is just part of your inspection routine – and therein lays the beauty of the Aztrom Reference Guide – part of your routine becomes your hardest working marketing component without you having to invest any additional time or effort!
How many reports do you have out in your market area today – Hundreds, Thousands or are you just getting started? Now, imagine if all those reports – so far only useful to the end user – were bound in the Aztrom Reference Guide now working constantly for you as a billboard to potential customers and realtors; and as a reminder to your past customers when they have new inspection needs. When you employ the Aztrom Reference Guide, marketing to differentiate your business is easy. You simply inspect and report. Business as usual, only now - with the Aztrom Reference Guide your customer gets a clearly defined final product that effectively relays the skill and professionalism that you and your company provide.
CONTROLING INSPECTION LIABILITY
While an inspector’s liability can never be completely removed – it doesn’t have to be looming trap that you inevitably get drawn into. The Aztrom Reference Guide is designed to provide you with a safety net that, when used properly, can effectively control your liability exposure in connection with your home inspections. Frankly, when a customer calls in with a claim, you need to be able to show proof that you either (A) Listed the item in question in your report or (B) Listed the item in question as inaccessible or beyond the scope of the inspection you performed. Think of the Aztrom Reference Guide as completely reversible. On one side you have a book that fully informs your customer and works to promote your business. On the other side, you have tangible, obvious evidence that “I told you so”.
The Aztrom Reference Guide starts working to inform your client (and control your liability) from the very first page. With the Aztrom Reference Guide you:
- Provide your customer with an entire page explaining the scope of a home inspection.
- Provide your customer with a page explaining the limitations present when an occupied house is inspected.
- You even provide a final walkthrough checklist that tells them what to look for. Not only does your report fully inform your customer about their inspection, it provides them the tools to be better informed. A better informed customer equals less liability.
Beyond the opening pages, the Aztrom Reference Guide design continues to insure that your customer gets the most out of their inspection report. With tabs clearly marking each page, it is virtually impossible for your client to overlook anything listed in their report. It’s a fact – two of the most common sources of inspector liability are:
- The customer overlooked a defect that was noted on their report.
- The customer did not understand the defects / concerns noted in their report.
The lay out of the Aztrom Reference Guide means that your customer has easy, obvious access to the additional disclosures and full detail diagrams that are so vital to insuring that your customer is fully informed on the findings of their inspection.
Each prelisted defect in the Aztrom reporting software has a short series of numbers listed beside it. These numbers refer your customer to a specific section in the reference pages. Your client is not confronted with vast amounts of information – only a short paragraph and detailed diagrams that pertain to the noted concern. Best of all, your client can read and understand the reference material in a matter of minutes, not hours – further increasing the likelihood that they will read the report and reduce your liability exposure.
Aztrom: The Ultimate Presentation
First impressions are vital in the home inspection business. The Aztrom Reference Guide turns your inspection report into a first class presentation that makes a stunningly positive first impression on your customer and their realtor. The fact is - your clients and realtors have never experienced a report quite like this one before. The sleek binder, the uncomplicated layout, the fast paced delivery of information ensuring customer understanding– what used to be just a bundle of papers is now a recognizable finished product, unrivaled in its professionalism, which can be proudly delivered to your clients.
The Aztrom Reference Guide is the total package for your Aztrom inspection report: relentless marketing tool for your inspection service and razor sharp protector of your interest!
- The Aztrom reference guide does the work for you - Yes;
- It is a powerful marketing tool for your business – Yes;
- It is a great way to reduce your liability exposure – No;
- It does not require you to change anything about your inspection routine or do any additional work! You are producing inspection reports anyway – let them go to work for you with the Aztrom Reference Guide.
Click on the link below to order your sample package and see for yourself the power of the Aztrom Reference Guide!